THE FOLLOWING IS BASED ON A TRUE STORY.Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe ‘em all. But we’ve got the receipts for a few. So sit down, settle in and explore the true story of 150 years of the Levi’s® 501® jean. The greatest story ever worn.
No way, NurseThis is the story of broken bones. Of a man in Oregon who snapped his tibia like a toothpick but refused to let the nurse cut off his 501® jeans. They don’t teach it in medical school, but that’s definitely some intensive care in the greatest story ever worn.
PRECIOUS CARGOThis is the true story of some very precious cargo. Of fishermen importing 501® jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.
EXTRA-CURRICULAR CHEMISTRYThis is the true story of a blue jean ban. Of school principals in the 1950s who outlawed 501® jeans. And the students who bought a bucket load of bleach, turned their jeans white and wore them to school anyway. And that’s one extracurricular chemistry lesson in the greatest story ever worn.
A CRISP CREASEThis is the true story of the crease that never wrinkled. Of crisp 501® jeans, pressed and carefully ironed down the center. And the Chicano style that started it all. A uniform everyone has tried to copy. A culture only one can claim. And that’s not a trend but a heavily starched truth in the greatest story ever worn.